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Social Fashion: Polyvore

3 Sep

So I came across a definite online gem: Polyvore. Not only is this site absolutely fabulous, but it is a genius marketing tool.

So here is the run down of the site:

  • You sign up in 2 seconds (awesome)
  • You drag the bookmark to your toolbar
  • You can “clip” any image from websites, like a scarf or bootie you just LOVe
  • You can create sets to see how different clothes/shoes/jewelry look together (similar to a page out of a fashion magazine…)
  • You can ask for advice of other users on trends and more
  • You can share everything on Twitter, Facebook, Tumblr & more

So basically it’s every fashionable girls dream: you can be your own stylist, and get the advice of a huge community of fashion enthusiasts.

The marketing GENIUS part:

  • Different retailers can sponsor the site, so that their “sets” are featured. They blend in with the user content and don’t stand out like most online advertisements do.
  • The site brings in a user-base of extremely passionate people, who WANT to spend lots of money on the material items being featured on the site. No convincing necessary, just some searching required for the right cut on that bootie.
  • You can click on individual items in each set, no matter who created it, and then purchase the item.
  • User can express themselves, spend lots of money, and advise others on how to spend lots of money. GENIUS!

…And being a bit obsessed with overpriced shoes myself, I decided to try it out and create my own set. It took my 15 minutes, and I posted to to my Facebook & Twitter in a flash. Check it out below, and go here to see it on Polyvore.

Re-Doing Furniture: The Basics

1 Jul

The last few months I’ve been re-doing a lot of furniture & decor, and have come up with a short list of must-know basics when it comes to successfully redoing a piece of furniture.

1. Use the Best Paint

Unfortunately there aren’t any shortcuts in painting – I’ve tried. For furniture, use Sherwin-Williams ProClassic paint. It dries like an enamel, is washable and lasts for a long time. Use rollers when you can – it is way easier than a brush. But you will need a brush for small things and corners.

2. K.I.S.S. Rule

KEEP IT SUPER SIMPLE. A rule I learned from my boss at work, but it applies to more than just marketing. When you find a wonderful antique dresser at an estate sale, and decide you want to re-paint and finish it, don’t decide that you will paint each drawer a different color and put a pattern around the border. A beautiful piece is just that – and doesn’t need to look as done up as a two-cent hooker! Find one pallet, one idea, and go with it. My favorite place for inspiration is Design*Sponge.

3.  Cutest Little Finishing Touches

When redoing any piece that requires hardware, such as knobs or handles, finding the perfect little finisher can be tough. This is why I love Anthropologie, a place where every cute little thing has been rounded up and put into one place. The furniture from Anthropologie is amazing and expensive, but their knobs, hooks, handles and other hardwares are amazingly priced – most under $12!

4. Designer Textiles

If you are redoing any piece which requires fabric, it can be hard to find decently priced designs. For the most part, JoAnns is a complete let down when it comes to modern, designer-like textiles. However I have found a glorious gem we have all heard of: Ikea. They have a large selection of fabrics in so many styles and patterns, you’ll have trouble choosing (and they are a bargain!). Unfortunately, you can’t really browse online for them because their website is awful. Head down to Ikea with a project in mind and I promise you won’t be disappointed!

My Road Takes a 1 Degree Turn

23 May

Graduation is coming fast…and I will walk with my B.A. in Marketing from WWU on June 12th. After 5 years, 4 internships, 3 major changes (physics to management to marketing), 1 quarter abroad (in Dublin) and countless memories & friendships, I am confident in saying I have definitely enjoyed earning my degree.

I’m done with college, for now, maybe forever. I’m exciting to dive in to my work, 100%, at Derek Media. Since I’m already working full time, once I graduate, I will be able to focus full time on my work as Creative Director of this wonderful social media marketing start-up in Bellingham.

Not sure what my future holds…but in the mean time I designed my own graduation announcements, check ’em out & stay tuned for what’s next.

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